Workbook

“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw said that a long time ago, and it’s still true. Congregational leaders communicate with members through newsletters and bulletins, but they still hear folks say: “How come I didn’t hear about that?” Bet you've heard that too. 

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Communication is about so much more than advertising, however. Abraham Maslow, motivational psychologist and pioneer in understanding human needs, established that people have a strong need to belong. Part of that need is the desire to contribute to the life of the group. When someone feels excluded, it threatens their need for belonging.

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Beyond the Bulletin is a workbook that will help you guide your congregational leaders to communicate with their members in a way that demonstrates they are a valued part of the congregation.

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Each 90 minute session fulfills three objectives which work to meet the overall goal.

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Session 1 Attitude

Your council or team will  (1) learn about the three elements of an effective communication strategy: attitude, structure and process; (2) discover how emotions and stress impact the ability to communicate well; (3) explore practical ways to calm themselves, individually and as a team.

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Session 2 Structure

In this session your council or team will (1) learn about the pillars of good structure, (2) choose a project or situation from your context to practice, and (3) build a structure for your project.

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Session 3 Process

 Your council or team will (1) design a process to involve the congregation, (2) learn about the two channels of communication, and (3) create a communication plan that includes both

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This workbook is for congregation councils/teams, boards, teams—any group that needs to communicate with a larger community.  The sessions can be done through meeting once a month, or as a three session retreat.

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Price: $95

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Want to know more?  Click the button below for Sample Pages.